This time the Best New Product of the Year 2014 Award went to Apoquel by Zoetis! A fast-acting treatment for the control of acute and chronic canine pruritus won the title, as nearly a third of over 300 UK vets spontaneously mentioned it in our survey. The award was presented by Carlos Michelsen at the VMA Awards ceremony on Friday 13th of March (lucky for some!). Congratulations!
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