WE ARE EXPERTS AT HELPING VETERINARY AND PET CARE BRANDS GROW.

CM Research is an independent Market Research agency specialising in the veterinary and pet owner sector. We have been advising our clients on their brand/product development, performance, positioning and future facing strategy for over 10 years. No other agency knows more about this sector than we do.
We are experts in new product development, segmentation, modelling, ad testing and brand health tracking.

We help our clients to become more profitable through actionable insights – all informed from our extensive experience in this sector. Our insight informs market understanding for the world`s largest pharmaceutical/pet care brands on how to market and promote their products and services.

Here are some of the clients who we have worked with:

We offer the veterinary panel with the widest coverage in Europe. Over 20,000 veterinary professionals are members in UK, France, Germany, Spain, Italy, Sweden, Belgium, Poland, Netherlands, Czech Republic, Denmark, Finland, USA, Canada, Brazil, Argentina and South Africa.

OUR TEAM

Carlos Michelsen

Carlos Michelsen

Managing Director
Carlos has over 20 years experience in Market Research gained through working at TNS and Added Value. During that period he worked for companies as diverse as Carlsberg, Colgate-Palmolive, Pfizer, Masterfoods, Hill’s and Bayer. For TNS he was UK head of NPD and in Added Value he was UK Head of Quant.
Judith Goldstein

Judith Goldstein

Director

Judith began her career in Animal Health Market Research in France, expanding m2A’s business into the UK market. Working for GfK,she head up operations where she managed the UK and Irish teams in the sales surveys of pharmaceuticals and diets into vet surgeries. She is a former Chairman of the Veterinary Marketing Association.  

Emilie Thorpe

Emilie Thorpe

Associate Director

Emilie joined CM Research in September 2017. With close to 10 years’ experience, Emilie is well-versed in conducting both quantitative and qualitative international market research. Emilie has built her experience in providing pharmaceutical companies with actionable insights while working at Kantar Health, prior to joining CM Research. Emilie holds a degree in Sales and Marketing.

Camilla Bennison

Camilla Bennison

Associate Director

Camilla has over 20 years’ experience in Market Research, spanning a wide range of consumer and business to business market research areas, techniques and client sectors with particular specialisms in new product development, brand and communications development, pack testing and stakeholder management. Prior to joining CM Research,she worked for TNS,IPSOS Mori,Metrixlab and Fly Research.

Abi Moorcock

Abi Moorcock

Senior Associate Director

Abi has over 12 years’ experience in quantitative and qualitative research, including time at RI, Kantar TNS and Breaking Blue. She specialises in innovative methods and behavioural science, and enjoys using a range of techniques in all research she designs. She has previously worked for a diverse range of companies including Bayer, Kimberly Clark and Boehringer.

Tanya Michelsen

Tanya Michelsen

Associate Director

Prior to joining CM Research, Tanya spent five years at Ipsos MORI conducting international quantitative and qualitative research for brands like GlaxoSmithKline, Facebook and Instagram. She has a strong background in brand health tracking, communications development and ad-hoc research. Tanya values a close partnership with clients to fully understand their needs and advice on the best actions moving forward for their brands.

Gabi P. Valdivieso

Gabi P. Valdivieso

Project Manager

Gabi has been with the company since its launch in 2009. Always enthusiastic, she is highly focused on customer support and works hard to ensure that customers receive an excellent level of service. She is fluent in English, Spanish and Portuguese. Gabi studied Fine Art at Kensington and Chelsea College in London.

Natalia Predka

Natalia Predka

Senior Research Executive

Natalia graduated with a BA in Social Policy and Criminology and holds an MSc in Social Research Methods. Natalia has been running qualitative and quantitative projects for CM Research for a number of different clients. Her experience includes running focus groups, discussions at veterinary congresses and 1:1 interviews.

Naomi Potter

Naomi Potter

Research Executive

Naomi began her career at DJS Research, after graduating from University of Aberdeen with a Masters in Anthropology and English, where she gained experience in managing a wide variety of projects utilizing both qualitative and quantitative methodologies. She particularly enjoys working with clients to produce actionable insights as well as visually engaging reports.

Tricia Bonner

Tricia Bonner

Senior Research Analyst

Tricia joined CM Research in June 2017 with over 15 years of Market Research experience, having previously worked for TNS and Kantar Health. She started her career in Data Processing then moved into Survey Scripting, where the majority of her expertise lies. She has a degree in Maths.

Giselle Palacios

Giselle Palacios

General Manager

Applying practical philosophy in the work environment has lead Giselle’s career  for almost 25 years. She has worked  across the hospitality, retail, research and marketing industries putting  HR insight into management. Her most recent studies were on psychodynamic counselling and organizational dynamics in Birkbeck University, London.

Charlotte Gaudiano

Charlotte Gaudiano

Office Manager

Charlotte joined CM Research in March 2017. She comes from a background of working with family run businesses overseeing all aspects of office administration from bookkeeping to HR. Outside of work, Charlotte enjoys spending time with her young family and going to the gym.

Bianca Mc Donagh

Bianca Mc Donagh

Project Support Executive

Bianca joined CM Research in January, 2016. She graduated with a degree in Advertising and Marketing and gained her Masters degree in Marketing and Sales in 2010, in Brazil. She has worked for companies such as 3M and IBM before heading to London in 2010. Bianca is a native Portuguese speaker who enjoys travelling.

José Pérez

José Pérez

Panel assistant

José joined CM Research in April 2017. He studied Pedadogy at UCM – Madrid, Spain. Native Spanish speaker, he has over 15 years experience offering disability support to people of varying disability levels and ages. Enthusiatic, empathic and diligent he ensures Vetspanel members receive excellent customer support.