The survey conducted with our panellists in 10 European countries (and USA) revealed some interesting information about the use of social media by veterinary practices:
- Two thirds of British practices use social media to promote themselves to potential clients.
- Client’s word of mouth / referral, having a practice website and using social media such as Facebook or Twitter are the three main channels through which the veterinary practices in Europe promote their business.
- France has the lowest use of social media for promoting or advertising the services of veterinary practices – three quarters of clinics in France do not use any social media.
- Facebook is the most popular social medium used by veterinary practices.
HOW DOES YOUR PRACTICE PROMOTE ITSELF TO POTENTIAL CLIENTS? (Source: Vetsurvey 2014)
WHICH SOCIAL MEDIA PLATFORMS DOES YOUR CLINIC / PRACTICE USE TO PROMOTE OR ADVERTISE THEIR SERVICES? (Source: Vetsurvey 2014)
To read more, have a look at the full survey report – available for download here.