Conjoint Analysis/ Discrete Choice modelling

Conjoint analysis is a survey-based statistical technique used in market research that helps determine how people value different attributes (feature, function, benefits) that make up an individual product or service. In the context of veterinary research these could be determining the relative importance of price vs brand (or lack of brand: generics) vs delivery mechanism ...

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Concept Testing

With generic standards of care set for many animal conditions and diseases, patient expirations, rising costs/ competitive pricing and competition from generics, now more than ever, animal pharmaceutical manufacturers need reliable, effective new product development testing to introduce successful new products into the market. At CM Research, we offer both qualitative and verified quantitative solutions ...

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Ad Evaluation

Here at CM Research we have many years’ experience testing the effectiveness of adverts amongst their target audiences, working together with clients to determine the best possible execution that will engage and resonate with their intended market. Whether the focus is on veterinary professionals and/or pet owners, our aim is to help you ensure your ...

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Pricing analysis

When net profits are typically about 5% of revenues, a 1% increment in price can increase net profits by between 10% and even 20%. Therefore, getting the price absolutely right has never been more important. We have helped our clients to determine the optimum price of new products and also to adjust the prices of  ...

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Segmentation

Segmentation is the process of dividing potential markets or consumers into specific groups. Market research analysis using segmentation is a basic component of any marketing effort but is more an art than a science which is frequently abused. The importance of market segmentation is that it allows a business to precisely reach a consumer with ...

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VetSurvey Report

Now in its fifth edition, VetSurvey is an unincentivised global survey of veterinary professionals measuring dynamic changes in the veterinary sector and records where veterinary professionals see the profession heading and how they feel the profession is serving them. The survey is sent out annually to every member of Vetspanel – our proprietary panel of ...

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Syndicated Sales Rep Benchmark Reports

Since 2011, Our Syndicated Sales Rep Benchmark Reports offer a comprehensive view of how veterinary manufacturers and their sales representatives perform, and also clearly establishes how far away each main player is from the “Best in Class” standards. The analysis highlights which areas of performance are more impactful in driving overall perceptions and what improvements ...

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