A twice yearly, online syndicated survey tracking veterinary brand awareness, perceptions, usage, and recommendation/ prescription of canine and feline parasite prevention and protection products in the UK.

The tracker measures trends in veterinary brand/ advertising awareness, brand perceptions, brands stocked, and recommendation/ prescription of canine and feline parasite prevention and protection products in the UK and provides at-a-glance scorecards of key measures highlighting relative performance for both your own and all other leading pharmaceuticals.

We report on 26 canine and feline UK parasiticides, identifing whose brand and ad campaigns are top of mind, which brands are the most and least popular in terms of recommendation and stocking, as well as the impact of new brand introductions and brand product feature association and imagery.

In addition to these standard collected measures, participation in the syndicate also provides the opportunity to add two private questions of your own.

We run two waves of fieldwork year in May and November.  Next report (Wave 2 2018) available in January 2019.

For more information please contact us at contact-us@cm-research.com.