Although young, CM Research has a wealth of experience.

From sample-only to complex multivariate analysis, since 2009 we’ve helped our clients in:

  • Brand health tracking
  • New product development
  • Driver analysis and multi scenario testing
  • Ad and communication evaluation
  • Price testing
  • Sample only
  • Scripting and hosting

Our Managing Director, Carlos Michelsen, has over 25 years of market research experience across a wide range of sectors, including FMCG. His expertise in advanced analytics has helped companies such as Carlsberg, Colgate/Palmolive and Danone build a stronger portfolio of brands. In 2007 he won the MRS Market Research effectiveness award. Up to 2008 he was UK head of NPD at TNS. Then he moved to Added Value to become head of the Quant team in the UK and at the end of the year he set up CM Research.

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