Boeheringer Ingelheim overtakes Novartis as best veterinary supplier

Posted by on May 6, 2014 in articles | No Comments

In an economy where every single sale is important, making sure that there are no reasons for clients to leave (or even consider leaving) you is crucial. Vets do this by delivering great service at each consultation or by engaging clients through the receptionists' high quality of service.  But how do vets suppliers deliver great service to vets? And what makes great service?

For the past 2 years CM Research has been asking those questions to hundreds of vets.  Its latest survey (December 2012) amongst 400 small animal vets in the UK shows that Boehringer Ingelheim now sets the benchmark for high quality service while Novartis has slipped from first to eighth. The biggest improver has been …

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