Wave 3 Results



               Wave 2 Results





                                                                             Wave 1 Results



    CM Research is an independent market research agency specialising in the veterinary and pet owner sectors. We have been advising our clients on their brand/product performance, positioning and future facing strategy for over 10 years. No other research agency knows more about this sector than we do.


We provide actionable insights and solutions to your business needs through:
✔ Qualitative methodologies
✔ Quantitative methodologies
✔ A suite of ad-hoc capabilities: Advanced analytics, mixed methodologies and our global concept database
With over 10 years experience in the veterinary and pet sector, we have the right tools to help you with any challenge.

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Syndicated research studies we have conducted include:
✔ VetSurvey
✔ Sales Rep Survey
NEW! COVID-19 Tracker
✔ Anti-parasitic tracker

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VETSPANEL - Reach veterinary professionals worldwide through the largest veterinary panel - over 28,000 members throughout Europe, Australia, North and South America.

PETSPANEL Reach a community of 7,000 pet owners across Europe. We are currently growing and expanding!

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veterinary professionals/pet owners interviewed


years of ongoing brand tracking waves


market segmentations run


new products evaluated and developed


countries covered by Vetspanel


sample only projects, wordwide

Our Clients

  • “We have partnered with CM Research many times, for both continuous and Ad hoc projects of different scope and focus. We have been benefiting from the managed access panels of the veterinary doctors and nurses representing reliable and cost-effective data source as well as proven research craft and analytical competence. To work with CM Research means  high quality design,data, conclusions and recommendations supporting decisions to do your business better. As a research buyer you can sleep well when working with CM Research.”
    Consumer & Professional Insight Manager
  • “We have been working with CM Research constantly for over two years now,during which time they have become one of our top five insights manufacturers globally. As a company we have always been impressed with their approach is consistent wheter the project is a pan Europen multi-stage complex project or a simple concept test: they have been able to cope with whatever we have asked for, even when our demands have been exacting. I would have no hesitation in recommending CM Research.”
    Head of Consumer, Shopper & Professional Insights

We are present

Here you can view CM Research’s most recent published articles, have a look at our most interesting findings and check out the conferences we take part in.

Survey Results

We like sharing our knowledge – here you can find non-confidential results of some of our recent surveys and some examples of our work. Please let us know if you have any questions – we will be happy to help you. CM Research Vetsurvey Report 2011-2018 Vetsurvey 2018 Vetsurvey 2016 Vetsurvey 2015 Vetsurvey 2014 Best ...

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Industry shows signs of adapting to the new normal, but manufacturers and suppliers must continue to support stressed out vets

The two first waves of our Covid-19 tracker clearly highlighted the increased impact that the pandemic was having on veterinarians and their practices. The third wave showed that the worse may have passed. Wave 4 shows that while manufacturers have clearly continued to support veterinarians, there is still a lot more they could be doing. ...

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Vets seeing an improvement in client numbers and deliveries

The first two waves of our Covid-19 tracker clearly highlighted the increased impact that the pandemic was having on veterinarians and their practices. Wave 3 shows that the worse may have passed. The numbers reporting an increase in clients has started to grow in all countries as have deliveries of pharmaceutical products. However, care must ...

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Harsh times ahead: The Covid-19 impact on the veterinary industry

First, we thank our panel of vets in seven countries for continuing to share their thoughts with us during this difficult time. We also would like to thank our clients, and other veterinary industry companies, for their interest and support in this research; we hope the insights help you provide support as this crisis continues to unfold.  A mere 2 weeks after our initial wave and the picture has ...

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COVID-19 veterinary industry tracker: what do veterinarians expect from manufacturers and service providers?

Introduction Last week saw the launch of the first wave of CM Research & Vetspanel’s coronavirus tracker. We’re running this every 2 to 3 weeks until the impact of the outbreak has lessened. Even in the last few days changes have been monumental for veterinary professionals (and pretty much all of us!). Some clinics have ...

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Knowledge Area

In 2014 UK veterinarians were in buoyant financial mood, with most of them reporting a better year than the previous. Most other main EU countries did not show such progress. Now, four years later and things sure have changed. While in Europe most countries have seen marked improvements in the UK these have stalled, particularly ...

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