Who We Are
CM Research is a market research agency specialized in the veterinary and pet owner sector, where we help our clients in new product development, segmentation, modelling, ad testing and brand health tracking.
Recent Articles
Here you can view CM Research’s most recent published articles, have a look at our most interesting findings and check out web sites which we consider useful and informative.
UK vets completing twice as much required CPD – survey
Motivated UK vets are performing twice as much CPD per year as legally required to by the RCVS, according to a pan-European survey. On average, UK vets complete 72 hours of CPD per year. Image © wellphoto / fotolia. London-based CM Research questioned 2,205 practising vets in 11 countries about their CPD habits and found, ...
Product of the Year 2015 announced!
UK Vets voted Osurnia by Elanco the Best New Veterinary Product of 2015. Congratulations! Read more…
Our presentation at Leipzig 2016
Insight into the use of veterinary media: social media, vet publications and apps Thank you to everyone who attended! The session was aimed at exhibitor companies of any size with interest in using market insight to drive business. Veterinary media consumption in Germany Usage of social media by vets – Germany vs other countries Veterinary ...
Our Clients
Our Team
We are experts in consumer and veterinary market research, where we help our clients in new product development, segmentation, modelling, ad testing and brand health tracking.
Meet our team and take a closer look at what we are good at.
Carlos Michelsen – Managing Director
Carlos has over 20 years experience in Market Research gained through working at TNS and Added Value. During that period he worked for companies as diverse as Carlsberg, Colgate-Palmolive, Pfizer, Masterfoods, Hill’s and Bayer. For TNS he was UK head of NPD and in Added Value he was UK Head of Quant.
Giselle Palacios – General Manager
Applying practical philosophy in the work environment has lead Giselle’s career for almost 25 years. She has worked across the hospitality, retail, research and marketing industries putting HR insight into management. Her most recent studies were on psychodynamic counselling and organizational dynamics in Birkbeck University, London.
Judith Goldstein – Director
Judith began her career in Animal Health Market Research in France, expanding m2A’s business into the UK market. Working for GfK,she head up operations where she managed the UK and Irish teams in the sales surveys of pharmaceuticals and diets into vet surgeries. She is a former Chairman of the Veterinary Marketing Association.
Gabi Peep – Project Manager
Gabi has been with the company since its launch in 2009. Always enthusiastic, she is highly focused on customer support and works hard to ensure that customers receive an excellent level of service. She is fluent in English, Spanish and Portuguese. Gabi studied Fine Art at Kensington and Chelsea College in London.
Natalia Predka – Senior Research Executive
Natalia graduated with a BA in Social Policy and Criminology and holds an MSc in Social Research Methods. Natalia has been running qualitative and quantitative projects for CM Research for a number of different clients. Her experience includes running focus groups, discussions at veterinary congresses and 1:1 interviews.
Bianca Mc Donagh – Project Support Executive
Bianca joined CM Research in January, 2016. She graduated with a degree in Advertising and Marketing and gained her Masters degree in Marketing and Sales in 2010, in Brazil. She has worked for companies such as 3M and IBM before heading to London in 2010. Bianca is a native Portuguese speaker who enjoys travelling.
Katie Butler – Research Executive
Having received a BSc in Philosophy and Politics Katie joined CM-Research in Spring 2016. She has since worked on a variety of projects both quantitative and qualitative, developing and expanding her market research skills to become a key member of the team. In her free time she enjoys playing sports and exploring the local area.
Naomi Potter – Research Executive
Naomi began her career at DJS Research, after graduating from University of Aberdeen with a Masters in Anthropology and English, where she gained experience in managing a wide variety of projects utilizing both qualitative and quantitative methodologies. She particularly enjoys working with clients to produce actionable insights as well as visually engaging reports.
Camilla Bennison – Associate Director
Camilla has over 20 years’ experience in Market Research, spanning a wide range of consumer and business to business market research areas, techniques and client sectors with particular specialisms in new product development, brand and communications development, pack testing and stakeholder management. Prior to joining CM Research,she worked for TNS,IPSOS Mori,Metrixlab and Fly Research.
Charlotte Gaudiano – Office Manager
Charlotte joined CM Research in March 2017. She comes from a background of working with family run businesses overseeing all aspects of office administration from bookkeeping to HR. Outside of work, Charlotte enjoys spending time with her young family and going to the gym.
Tricia Bonner – Senior Research Analyst
Tricia joined CM Research in June 2017 with over 15 years of Market Research experience, having previously worked for TNS and Kantar Health. She started her career in Data Processing then moved into Survey Scripting, where the majority of her expertise lies. She has a degree in Maths.
Emilie Thorpe – Associate Director
Emilie joined CM Research in September 2017. With close to 10 years’ experience, Emilie is well-versed in conducting both quantitative and qualitative international market research. Emilie has built her experience in providing pharmaceutical companies with actionable insights while working at Kantar Health, prior to joining CM Research. Emilie holds a degree in Sales and Marketing.
