• Experts in veterinary and companion animal insights

    CM Research is an experienced research agency focused on the veterinary and companion animal sectors.

    No other research agency knows more about this sector than we do.

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  • Experts at helping veterinary and pet care brands grow globally

    We have been advising our clients on their brand/product performance, positioning and future facing strategy for over 10 years. No other research agency knows more about this sector than we do.

AD HOC

We provide actionable insights and solutions to your business needs through:
✔ Qualitative methodologies
✔ Quantitative methodologies
✔ A suite of ad-hoc capabilities: Advanced analytics, mixed methodologies and our global concept database
With over 10 years experience in the veterinary and pet sector, we have the right tools to help you with any challenge.

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SYNDICATED REPORTS

Syndicated research studies we have conducted include:
✔ VetSurvey
✔ Sales Rep Survey
✔ NEW! COVID-19 Tracker
✔ Anti-parasitic tracker

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PANEL & DATA SERVICES

VETSPANEL - Reach veterinary professionals worldwide through the largest veterinary panel - more than 20,000 members throughout Europe, Australia, North and South America.

PETSPANEL Reach a community of 7,000 pet owners across Europe. We are currently growing and expanding!

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181k

veterinary professionals/pet owners interviewed

10

years of ongoing brand tracking waves

25+

market segmentations run

400+

new products evaluated and developed

17+

countries covered by Vetspanel

4k+

sample only projects, worldwide

Our Clients

  • “We have partnered with CM Research many times, for both continuous and Ad hoc projects of different scope and focus. We have been benefiting from the managed access panels of the veterinary doctors and nurses representing reliable and cost-effective data source as well as proven research craft and analytical competence. To work with CM Research means  high quality design,data, conclusions and recommendations supporting decisions to do your business better. As a research buyer you can sleep well when working with CM Research.”
    Consumer & Professional Insight Manager
  • “We have been working with CM Research constantly for over two years now,during which time they have become one of our top five insights manufacturers globally. As a company we have always been impressed with their approach is consistent wheter the project is a pan Europen multi-stage complex project or a simple concept test: they have been able to cope with whatever we have asked for, even when our demands have been exacting. I would have no hesitation in recommending CM Research.”
    Head of Consumer, Shopper & Professional Insights

Our Presence

We collaborate with mayor veterinary publications across the world and publish our latest reports for the benefit of all the veterinary community. CM Research takes part actively on the main international veterinarian congresses and exhibitions.

COVID-19 Global Pandemic impact on the veterinary market

COVID-19 Global Pandemic impact on the veterinary market

VetsSurvey 2020 In March 2020 we embarked on a small project to track the impact of the pandemic on our Vetspanel members. We resolved to continue this for “as long as the pandemic lasts.” Proof that researchers should not speak in haste. In December 2020 we concluded the last wave of this project. In partnership ...

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Real talk: Overcoming owner reluctance to follow nutritional advice.

Real talk: Overcoming owner reluctance to follow nutritional advice.

Firstly, let us be frank – this topic is not news to any of you reading this article. Vets see pet owners make poor decisions every day, and perhaps this has been true since veterinary medicine was first practiced back in 3000 BC. Fast forward to 2020, this issue continues to cost the profession. In ...

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Download our COVID-19 survey results HERE!

Download our COVID-19 survey results HERE!

To access our latest COVID-19 tracker survey reports, click on the link below: Report Wave 1Report Wave 2Report Wave 3Report Wave 4Report Wave 5

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Making an impact in a post-pandemic world: Challenge accepted.

Making an impact in a post-pandemic world: Challenge accepted.

Before Covid-19 sales representative visits across the UK were already in decline. Pressing workloads also meant shorter visit times were in demand. Considering our current global climate, sales reps will have to work even harder to get the attention of vets.   But it is not only about getting attention. Earlier this year, our Syndicated UK Sales ...

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Survey Results

Survey Results

We like sharing our knowledge – here you can find non-confidential results of some of our recent surveys and some examples of our work. Please let us know if you have any questions – we will be happy to help you. CM Research Vetsurvey Report 2011-2018 Vetsurvey 2018 Vetsurvey 2016

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Industry shows signs of adapting to the new normal, but manufacturers and suppliers must continue to support stressed out vets

Industry shows signs of adapting to the new normal, but manufacturers and suppliers must continue to support stressed out vets

The two first waves of our Covid-19 tracker clearly highlighted the increased impact that the pandemic was having on veterinarians and their practices. The third wave showed that the worse may have passed. Wave 4 shows that while manufacturers have clearly continued to support veterinarians, there is still a lot more they could be doing. ...

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Are you a veterinary professional?

Participate in surveys with Vetspanel

Are you a pet owner?

Participate in surveys with Petspanel

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