Wave 1 Results



    CM Research is an independent market research agency specialising in the veterinary and pet owner sectors. We have been advising our clients on their brand/product performance, positioning and future facing strategy for over 10 years. No other research agency knows more about this sector than we do.


With over 10 years exclusive experience in the veterinary and pet sector, we have the right tools to help you with any challenge.


Since 2011, our Syndicated Sales Rep Benchmark Reports offer a comprehensive view of how veterinary manufacturers and their sales representatives perform.
The survey is conducted yearly as a single or multi country.
Our Syndicated Sales Rep Benchmark Report evaluate your company performance on 36 areas.


VETSPANEL - Reach veterinary professionals worldwide through the largest veterinary panel - over 22,000 members throughout Europe, Australia, North and South America.

PETSPANEL Reach a community of 7,000 pet owners across Europe. We are currently growing and expanding!


veterinary professionals interviewed


years of ongoing brand tracking waves


market segmentation run


new products evaluated and developed


successful product lauches


sample only projects, wordwide

Our Clients

  • Our Clients

  • “We have partnered with CM Research many times, for both continuous and Ad hoc projects of different scope and focus. We have been benefiting from the managed access panels of the veterinary doctors and nurses representing reliable and cost-effective data source as well as proven research craft and analytical competence. To work with CM Research means  high quality design,data, conclusions and recommendations supporting decisions to do your business better. As a research buyer you can sleep well when working with CM Research.”
    Consumer & Professional Insight Manager
  • “We have been working with CM Research constantly for over two years now,during which time they have become one of our top five insights manufacturers globally. As a company we have always been impressed with their approach is consistent wheter the project is a pan Europen multi-stage complex project or a simple concept test: they have been able to cope with whatever we have asked for, even when our demands have been exacting. I would have no hesitation in recommending CM Research.”
    Head of Consumer, Shopper & Professional Insights

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Here you can view CM Research’s most recent published articles, have a look at our most interesting findings and check out the conferences we take part in.

COVID-19 veterinary industry tracker: what do veterinarians expect from manufacturers and service providers?

Introduction Last week saw the launch of the first wave of CM Research & Vetspanel’s coronavirus tracker. We’re running this every 2 to 3 weeks until the impact of the outbreak has lessened. Even in the last few days changes have been monumental for veterinary professionals (and pretty much all of us!). Some clinics have ...

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Knowledge Area

In 2014 UK veterinarians were in buoyant financial mood, with most of them reporting a better year than the previous. Most other main EU countries did not show such progress. Now, four years later and things sure have changed. While in Europe most countries have seen marked improvements in the UK these have stalled, particularly ...

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UK vets completing twice as much required CPD – survey

Motivated UK vets are performing twice as much CPD per year as legally required to by the RCVS, according to a pan-European survey. On average, UK vets complete 72 hours of CPD per year. Image © wellphoto / fotolia. London-based CM Research questioned 2,205 practising vets in 11 countries about their CPD habits and found, ...

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