• Who We Are

    CM Research is a market research agency specialized in the veterinary and pet owner sector, where we help our clients in new product development, segmentation, modelling, ad testing and brand health tracking.

  • What We Do

    Specialising in veterinary market research, since 2010 we have run hundreds of surveys and interviewed more than 100,000 vets and pet owners across most countries in Europe. From fielding surveys amongst our panellists to complex advanced statistics, CM Research has the experience and knowledge to help you.


Vetspanel is an exclusive membership-only community for vets and vet nurses where veterinary professionals are rewarded for sharing their opinions on a variety of issues.

Petspanel is a community of pet owners from across seven countries of Europe who share their opinions on a variety of small animal / companion animal issues.


Recent Articles

Here you can view CM Research’s most recent published articles, have a look at our most interesting findings and check out web sites which we consider useful and informative.

Knowledge Area

In 2014 UK veterinarians were in buoyant financial mood, with most of them reporting a better year than the previous. Most other main EU countries did not show such progress. Now, four years later and things sure have changed. While in Europe most countries have seen marked improvements in the UK these have stalled, particularly ...

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UK vets completing twice as much required CPD – survey

Motivated UK vets are performing twice as much CPD per year as legally required to by the RCVS, according to a pan-European survey. On average, UK vets complete 72 hours of CPD per year. Image © wellphoto / fotolia. London-based CM Research questioned 2,205 practising vets in 11 countries about their CPD habits and found, ...

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Product of the Year 2015 announced!

UK Vets voted Osurnia by Elanco the Best New Veterinary Product of 2015. Congratulations! Read more…

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Our Clients

  • “We have partnered with CM Research many times, for both continuous and Ad hoc projects of different scope and focus. We have been benefiting from the managed access panels of the veterinary doctors and nurses representing reliable and cost-effective data source as well as proven research craft and analytical competence. To work with CM Research means  high quality design,data, conclusions and recommendations supporting decisions to do your business better. As a research buyer you can sleep well when working with CM Research.”
  • “We have been working with CM Research constantly for over two years now,during which time they have become one of our top five insights manufacturers globally. As a company we have always been impressed with their approach is consistent wheter the project is a pan Europen multi-stage complex project or a simple concept test: they have been able to cope with whatever we have asked for, even when our demands have been exacting. I would have no hesitation in recommending CM Research.”

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