Our experience
Although young, CM Research has a wealth of experience.
From sample only to complex multivariate analysis, since 2009 we've helped our clients in
- Brand health tracking
- New product development
- Driver analysis and multi scenario testing
- Ad and communication evaluation
- Price testing
- Sample only
- Scripting and hosting
Our Managing Director, Carlos Michelsen, has over 25 years of market research across a wide range of sectors, including FMCG. His experience in advanced analytics has helped companies such as Carlsberg, Colgate/Palmolive and Danone build a stronger portfolio of brands. In 2007 he won the MRS Market Research effectiveness award. Up to 2008 was UK head of NPD at TNS at which point he moved to Added Value to become head of the Quant team in the UK. At the end of the year he set up CM Research.
