Our Latest news
Challenges in Veterinary Practices
A staggering 62% of vets say that the biggest challenge they faced has been the financial situation of their clients and practices.
Most Pet Owners visit their vet an average of 2-4 times a year.
Compulsory Microchipping Opinions
Although most vets agree that it is a good idea, there are some concerns over its enforcement. Check out our article page.
Over 11,000 veterinary professionals are members of our Vetspanel.
BSAVA 2013
Thank you for visiting our stand in the 2013 BSAVA!
The Appeal of the Veterinary Union
Of the 500 vets that took part in a VetsPanel survey almost half where in favour of the idea/concept of a Veterinary Union, while 36% where against and the rest where either undecided or simple did not care.
NAVC 2013 Winner!
Thank you for everyone that visited us and took part in our competition! Here is one of our lucky winners!
VMA Awards 2013
Congratulations to Equest & Equest Pramox Print Ad - Pfizer; Agency Nitrogen for winning the Consumer Media Advertising Award at the VMA Awards 2013.
UK Demographics- Pet Ownership by Region
Stress Levels
The high levels of stress are leading many vets to consider leaving the profession. Currently about a third of vets often think about leaving the profession while only a quarter never do.
Best New Veterinary Product of 2012
A recent Survey by CM Research revealed that vets consider ‘Hill’s y/d’, ‘Cardalis’ and ‘Seresto Collar’ the Best New veterinary products of 2012
Percentage of pet owners by age who own a senior dog.
Veterinary Surgeon income 2010
The average yearly income (before tax) for all the surveyed vets was £43,016. Half of vets earned up to £38,000 with the rest earning more. The highest yearly income was £300,000 but that came from a vet that declared to work 140 hours a week! On average vets worked 47 hours a week, with 25% claiming to work 50 or more hours a week.
Who we are

CM Research is a young and ambitious agency that aims to do things better.

We are experts in consumer and veterinary market research, where we help our clients in new product development, segmentation, modelling, ad testing and brand hea...


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What we do

From fielding surveys amongst our panellists to complex advanced statistics, CM Research has the experience and knowledge to help you. Below is a just a sample of what we do exceptionally well.

  • Driver analysis
  • Pricing rese...
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Our experience

Although young, CM Research has a wealth of experience.

From sample only to complex multivariate analysis, since 2009 we’ve helped our clients in

  • Brand health tracking
  • New product development
  • Driver a...
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Our team

Our team has a combined experience of 50+ years in the Market Research industry, all with their unique skills and experience which makes CM Research as successful as it is.


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Our vets panel

Vetspanel is the first exclusive community for vets and vet nurses where veterinary professionals are rewarded for sharing their opinions on a variety of issues. Vetspanel is a members-only panel where membership is by invitation only. Currentl...


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Our pets panel

Petspanel is a 22,000 strong group of pet owners across Europe who shares their opinions on a variety of small animal issues.

When members take part in our surveys they get to participate in a range of attractive prize draws, members can...


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